Happy New Year with good luck, gifts and greetings
The modern celebration of the New Year has become increasingly associated with consumerism and electronic wish communication. The characteristic New Year’s happy symbols and signs have already almost overpowered other visual and verbal forms. Among the characteristic symbols of happiness was also the four-leaf clover, which represents the basic starting point of the motif on this year's New Year's stamp. It consists of four hearts represented by the lect heart, horseshoes, hearts connected in an infinite line, and a heart in white. This, at first glance somewhat unusual combination, has its deeper meanings represented by the three cardinal virtues (lat. Fides, spes, caritas) and happiness. Hearts connected in an infinite line signify faith, a heart in white hope, and Lect’s heart love, and happiness is represented by a horseshoe, in addition to a four-leaf clover, another characteristic New Year’s happy symbol.
New Year's gifts are a young cultural phenomenon that has gained exceptional, especially consumer, dimensions in modern times. Former, especially Christmas gifts have been replaced and overridden by New Year’s gifts, which are given on a personal, family, business and protocol level. New Year’s gift-giving with beautifully wrapped gifts evolved from Christmas presents in Germanic, especially in the Protestant part of Europe a little over 200 years ago. In Slovenia, donations gradually began only in the period between the two world wars, first in urban areas. However, it began to gain ground only from the end of the Second World War, when the Christmas celebration had to be withdrawn from the public into family environments, and the social system at the time emphasized New Year's celebrations and, above all, gifts. In the 1950s, a new giver, Santa Claus, was invented and thus joined St. Nicholas and Jesus. The latter was replaced today by Santa Claus, who took over from the Anglo-American world.
